HW BEAUTY aims to be a cornerstone in the community, creating a neighborhood atmosphere where customers feel comfortable and become instant regulars when indulging in beauty products.

In 2001, HAIR WORLD started as a small business selling beauty care products for hair, skin, and nails, targeting ethnic customers in the city.

This business has been in the Amite community for over 20 years and in August 2017, a new store, HW Beauty was created as natural extension of Hair World.

By changing customer’s perception of local beauty supply business through relocation, remodeling, carrying specialty products, prices, combine mass products with prestige and salon products across the categories of hair care, skin care, cosmetics, bath and body products, salon styling tools, hair extensions, and wigs, thereby offering a unique shopping and customer service experience to retail customers and salon professionals.